Wednesday, October 17, 2007

Rhapsody ads for TWICE Magazine

Client: RealNetworks
Project Description:
A copywriter and I were charged with creating a full page print ad for the technology industry magazine TWICE. With only several days to turn the project around, we had to create an ad that encouraged other companies to look into partnering opportunities with RealNetworks' Rhapsody technology. Of the many options that the copywriter and I explored was this personal favorite which was determined to be too "quirky."


The final ad, which appeared in TWICE magazine, was this elegant solution in which we combined a Yin-Yang motif with the Rhapsody play button, logo and the popular Sansa player which was recently released in partnership with RealNetworks.

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